Conversion Optimization Testing:
Maximizing Your Sales and Leads
Some questions to review.
Is your shopping cart abandonment rate too high?
Does your website turn your visitors away?
Do you know any copy elements or design that must change to increase your conversion rate?
Defination of Conversion
A conversion is the specific action you want your web visitor to take on your landing page such as:
Download
Buy
Register
Click to chat
Opt-in
Make a phone call
Refer a friend
The conversion event changes the anonymous web visitor into a customer. Its much advisable to acquire conversion optimization services to increase sales from your website.
What is the meaning of Conversion Optimization?
This is the art and science of getting a higher percentage of your web visitors to take action and becoming a customer or a lead.
When I say science, I mean you cannot simply “guess and hope” which changes that your web pages will achieve a higher conversion rate. Instead, you need to develop a valid hypotheses, a run controlled tests, and evaluate results to acquire the improvements.
When I refer this as an art; a statistician or engineering alone cannot create the messaging and visuals that engage your web visitors.